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​​​​​​​creator

I’ve worn every creative hat, both at big brands and scrappy startups. I'm obsessed with craft and the often-overlooked details. I love telling stories and building experiences that shape the way people think, feel, and buy.

strategist

I dig deep—to the core of what makes a brand matter. I build frameworks that bridge storytelling and stats, commerce and community, physical and digital, exclusive and accessible; always seeking to make the meaningful measurable, and vice versa.

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futurist​​

I hunt for early inflection points in culture and technology and turn them into opportunities. I've done pioneering work in AI art, which I believe is the future of creativity, but I also love a great heritage story.​​​​

​​​​​​​clients + collaborators

Nike

Gap

CB2

J.Crew

Volvo

iFit

Netflix​

The New York Times

Monocle

Kapital

Tretorn

Woolrich

Devold

Helly Hansen

Toms

Journal Standard

Ace Hotel

LIV Golf

Jameson​​​​​​​​​​​​​​​​​​​​​​​​

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