creator
I’ve worn every creative hat, both at big brands and scrappy startups. I'm obsessed with craft and the often-overlooked details. I love telling stories and building experiences that shape the way people think, feel, and buy.
strategist
I dig deep—to the core of what makes a brand matter. I build frameworks that bridge storytelling and stats, commerce and community, physical and digital, exclusive and accessible; always seeking to make the meaningful measurable, and vice versa.
futurist
I hunt for early inflection points in culture and technology and turn them into opportunities. I've done pioneering work in AI art, which I believe is the future of creativity, but I also love a great heritage story.
clients + collaborators
Nike
Gap
CB2
J.Crew
Volvo
iFit
Netflix
The New York Times
Monocle
Kapital
Tretorn
Woolrich
Devold
Helly Hansen
Toms
Journal Standard
Ace Hotel
LIV Golf
Jameson