EMIL CORSILLO
creative director
brand strategist
marketing leader
entrepreneur
+ more
The Hill-Side
co-founder :
brand strategy :
creative direction :
product design :
e-commerce :
strategic partnerships :
It Started With a Tie
I launched The Hill-Side from my Brooklyn apartment in 2009. It all started as a line of ties and pocket squares and expanded into a full collection of clothing, accessories, and footwear that became one of the most highly regarded brands in the American menswear market.
The GQ Prize
In 2015, The Hill-Side was awarded GQ’s “Best New Menswear Designers in America” prize, among the highest honors available to US brands. We designed a capsule collection for GAP, which launched in 45 of their stores worldwide and sold out in two weeks.
Memorable Stories
Storytelling was always at the heart of The Hill-Side brand. Every creative decision supported our foundational purpose: celebrating exceptional craftsmanship and the human stories behind extraordinary products.
When we created a limited edition collection of indigo-dyed shirts and accessories, we took our audience to Japan for a behind-the-scenes look at the most authentic shibori and katazome techniques used by the best indigo dyers in the world.
Collaborations
Strategic partnerships defined our brand. We produced collections with J.Crew, TOMS, The New York Times, Woolrich, and many others.
We launched a groundbreaking and highly successful homewares collection with CB2—their first partnership with a clothing brand—lasting more than six years.
Volvo x The Hill-Side
Volvo approached us with a question: “If we gave you a Volvo, what would you do with it?"
We planned a visit to Appalachia where our friend ‘Old Bob' was weaving some special fabric for us on an antique shuttle loom in his garage. Our epic road trip kicked off what would become the #volvojoyride campaign.
Seasonal Campaigns
In the early days of the brand, we became known nearly as much for our unique seasonal lookbooks as for the products they featured. Oftentimes, constraints required us to be inventive and improvisational, and that spirit came to define our brand identity.
Like the time we mailed out a bunch of disposable cameras to friends around the world and the photos they shot became that season's campaign.
Extracurricular
brand strategy :
creative direction :
content production :
e-commerce :
product design :
strategic partnerships :
Extracurricular x Netflix Full Swing
Seeing a natural fit between Netflix's "Full Swing" documentary series and Extracurricular, we directed a campaign with our brand partner, Dustin Johnson, and invited Netflix to join us in Florida for exclusive behind-the-scenes access, which resulted in significant screen time for the brand in Full Swing Season 2.
We hosted a watch party and launched "As Seen On Full Swing" e-commerce bundles. The assets we captured also became our most versatile and enduring campaign to date, living for nearly nine months across DTC, email, social, paid, OOH, and more.
EmProps.ai
creative direction :
UI design :
art curation :
partnerships :
board member :
What is Long-Form Generative AI Art?
A conversation with Emil Corsillo
and Ira Greenberg
Waiting to Be Signed Podcast
The Future of Creativity
EmProps is a first-of-its-kind platform and marketplace. By merging the algorithmic, generated-in-real-time magic of Generative Art with the cutting-edge creative power of AI, we pioneered the concept of Long-Form Generative AI Art.
We collaborate with world-class artists, empowering them to create historic, boundary-pushing collections; and we provide an open platform and modular, easy-to-use tools for all artists to thrive within the new paradigms we're advancing.
Our platform's artistic significance has been recognized by leading voices in the art world whose published analyses of our artists' collections position their work within important contemporary art dialogues.
Bel-Air Athletics
brand strategy :
creative direction :
social strategy :
e-commerce :
apparel design :
partnerships :
Fan Love Platform
Will Smith has cultivated one of the most devoted fan bases in entertainment. To understand how his fans were connecting to our brand, we had to go beyond traditional social media metrics.
We built Fan Love—a proprietary platform that merges social analytics, e-commerce data, and more—to identify and reward Will's most engaged fans. He sent them free merch, shared their content with his 60 million followers, even surprised them with phone calls.
The result was a paradigm shift away from performance and influencer marketing, and toward something more meaningful—a dedicated community that felt their Fan Love reciprocated.
Nike
creative direction :
experiential design :
merchandising :
research & curation :
The First Nike Store
In 1967 Jeff Johnson opened Blue Ribbon Sports at 3107 Pico Blvd in Santa Monica, creating a sanctuary for runners at a time when running wasn't considered cool. 52 years later, Nike re-opened the original store to honor that legacy and revive its original mission.
Poring through Nike's archives, I set out to make the BRS heritage tangible. Blue tape on the floor traces the original shop's tiny footprint. Rare posters from the 1968 Mexico City Olympics—the first time athletes competed in BRS shoes—hang on the walls. Those sneakers evolved into the iconic Cortez, which I celebrated with a hand-carved marble sculpture. Jeff Johnson's original camera sits beside them.
The space features a library with an exhaustive collection of running books alongside volumes on Los Angeles art and culture; a vinyl collection spanning five decades of L.A. music; and even a vintage ukulele from neighboring McCabe's Guitar Shop, a retailer and famed music venue that opened around the same time as BRS.
Creepz
brand strategy :
creative direction :
apparel design :
partnerships :
The Invasion
As a recognized leader in the NFT space, Creepz is ambitiously expanding into fashion, gaming, and entertainment.
To bring their Web3 reptilian avatars into the physical world, I developed an exclusive apparel collection and secured a retail takeover at London's prestigious END clothing store.
Through this strategic retail presence, we created an accessible entry point to the Creepz universe, building awareness among an influential audience and expanding Creepz' cultural footprint beyond digital collectibles.
Puma
global campaign :
creative direction :
art direction :
production :
Umami Burger
brand strategy :
creative direction :
content production :
partnerships :
Umami x Nervo x Paris Hilton
As part of Umami Burger's artist series, we collaborated with electro-pop DJ twins Nervo, Paris Hilton, and Tinie Tempah, to serve up a deliciously unhinged video for their hit song ‘Pickle,’ and a suped-up, limited edition pickle burger.
Umami x Chad
Everyone, meet Chad.
A limited edition burger that celebrates an awkward ‘kid’ named Chad and his zany, smash hit comedy show.
We gave away hundreds of Chad Burgers on the show's launch day and hosted a viewing party at Umami Burger in downtown LA.
Krispy Rice
brand strategy :
creative direction :
content production :
partnerships :
Krispy Rice x Tinder
On National Singles Day, we collaborated with Tinder and DoorDash to celebrate the relationship-less. We launched three special combo boxes, including “Plenty of Fish in the Sea" and “Hold My Handroll," and customers were given one free month of Tinder Gold.
